CRUISE

As the first industrial designer at Cruise, I had the opportunity to define the industrial design language of Cruise’s hardware. The aesthetic takes cues from Cruise’s visual brand language and the design of Origin, Cruise’s flagship ridehail vehicle, by incorporating flowing surfaces, dynamic angled elements, and Cruise’s familiar orange color pops. It is friendly and distinct, to reassure users that the future of autonomous transport is not so scary. Explore some of my work below.